In a bold move redefining the high school NIL landscape, Adidas signs LSU commit Tristen Keys. He joins a growing elite ...

Investigating the subtle differences between brands of football — how much impact do they have on the way it moves?

Georgia high school athletes Kate Harping and Caleb Holt secured NIL deals with Adidas, marking a significant step in the ...

Suigo played in the Adidas Next Generation Tournament earlier this year, averaging just under 10 points per game and 1.6 ...

From a range of 'cuts' to sustainability problems, Caoimhe O'Neill explores modern glove designs and the superstitions that ...

Notably, in 2023, Adidas launched the AE1, its debut signature shoe, which skyrocketed in popularity and became a bestseller almost instantly. This impressive achievement prompted Adidas to secure ...

German champions FC Bayern Munich have officially unveiled their new home kit for the 2025/26 season.FC Bayern’s first team ...

Shaquille O'Neal didn't know what to expect of his son, Shareef, working for Reebok but he did have concerns on whether he ...

LaMelo Ball helped revive Puma’s NBA image with a flashy signature line and bold style that brought the brand back into the spotlight.

To grow their brand, Castore have tried to pick their partnerships carefully. As self-proclaimed ‘disruptors’, they’ve tried ...

Former English footballer Romeo Beckham seems to have ignited romance rumors with German influencer Caroline Daur. The news ...

Hopefully, good things will happen,’ says Kevin Quiambao as he flies to the US after his pro basketball debut in Korea ...