Explore the shift from celebrity endorsements to authentic storytelling in modern marketing campaigns. Discover how brands ...

The dairy business is not an easy space to be in. Even the best dairy industry player, Amul, took decades to reach where it ...

India's beloved dairy brand, Amul, is expanding into Europe through a partnership with Spain's COVAP. Launching first in ...

In October 2020, in a major product diversification, India’s leading home-grown dairy brand Amul entered the carbonated drinks space in India with the launch of ‘Tru Seltzer’, said to be India’s first ...

Amul released a witty ad titled “A Dream Railized” celebrating the inauguration of the Chenab Bridge, the world’s highest ...

The special ad features Amul's iconic blue-haired girl standing at the Chenab Bridge site. Dairy giant Amul has paid a creative tribute to the recently inaugurated Chenab Bridge, the world's highest ...

Amul released a print advertisement for the inauguration of the Chenab Bridge, which is the world's highest railway arch ...

India's beloved dairy brand, Amul, is expanding into Europe through a partnership with Spain's COVAP. Launching first in Madrid and Barcelona, Amul's milk products will then reach other major ...

Amul has partnered with Spain's COVAP to launch Amul Milk in Spain and the EU, starting in major cities. The collaboration ...

India’s probiotics market has nearly doubled in five years to US$ 242 million in 2025, driven by rising health awareness, youth interest, and strong growth in both pharma and dairy segments.

Indeed, China’s ability to hold its ground against the US appears to have inspired the Indian team to be more assertive; in ...

Amul frequently shares topicals about matters of public concern, ranging from trending movies to political controversies. Its recent illustration features Donald Trump and Elon Musk. Read Time: 2 min ...