Explore the shift from celebrity endorsements to authentic storytelling in modern marketing campaigns. Discover how brands ...

The dairy business is not an easy space to be in. Even the best dairy industry player, Amul, took decades to reach where it ...

India's beloved dairy brand, Amul, is expanding into Europe through a partnership with Spain's COVAP. Launching first in ...

Amul debuts in Europe with fresh milk launches in Madrid and Barcelona, eyeing broader expansion across Spain, Portugal, and ...

India’s Amul partners with Spanish cooperative COVAP to launch fresh milk in Spain, marking its first foray into the European ...

In October 2020, in a major product diversification, India’s leading home-grown dairy brand Amul entered the carbonated drinks space in India with the launch of ‘Tru Seltzer’, said to be India’s first ...

Amul released a witty ad titled “A Dream Railized” celebrating the inauguration of the Chenab Bridge, the world’s highest ...

The special ad features Amul's iconic blue-haired girl standing at the Chenab Bridge site. Dairy giant Amul has paid a creative tribute to the recently inaugurated Chenab Bridge, the world's highest ...

Amul faces criticism from public health activists for allegedly violating the Infant Milk Substitutes (IMS) Act with its new ...

The Gujarat Co-operative Milk Marketing Federation Ltd (Amul) on Wednesday announced the launch of Amul milk in Madrid and ...

Amul released a print advertisement for the inauguration of the Chenab Bridge, which is the world's highest railway arch ...

Amul partners with Spain's COVAP to launch fresh milk in Madrid, Barcelona, and other EU cities—marking its European debut.