Blue Origin announced that it will launch its first New Glenn rocket from Cape Canaveral in Florida on Sunday. According to a press release from the company, owned by billionaire Amazon founder Jeff Bezos, a three-hour launch window would be opened between 1 a.m. and 4 a.m. ET on Sunday, January 12.

The scheduled Sunday launch could mark a new phase in competition in the commercial space market, and pave the way for the deployment of Amazon's Kuiper satellite network.

In the early hours this coming Sunday, Blue Origin's long-awaited New Glenn rocket will launch for the very first time. This is a key moment for the aerospace firm founded and funded by Amazon billionaire Jeff Bezos.