brian niccol starbucks

Starbucks, Niccol

Starbucks CEO Brian Niccol earned a $5 million bonus after 1 month on the job—and will collect another $5 million in March

Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

New York Post on MSN · 3d

Starbucks CEO Brian Niccol awarded $96 million pay package 4 months after he was hired

His substantial pay package, which detailed in a recent securities filing with the SEC, includes buyouts of Chipotle Mexican Grill shares.

Restaurant Business · 1d

Brian Niccol's plan for Starbucks: More Starbucks

The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and said there are

Starbucks to cut about 30% of menu options

Fox Business on MSN · 1d

Starbucks cutting 30% of its 'overly complex' menu

CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of Brian Niccol's strategy to get customers back.

Eat This%2c Not That! · 5h

Starbucks Cutting 30% of Its Menu as Sales Keep Dropping

Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly being paid $10 million in bonuses for just six months at the company.

CNN on MSN · 20h

Starbucks is cutting 30% of its menu

Starbucks is set to eliminate a significant number drinks and food options in the coming months as part of the company’s plan to simplify its offerings,

1don MSN

Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

restaurantdive6h

Brian Niccol wants to double Starbucks’ US footprint

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

1don MSN

Starbucks Is Trimming 30% of Its Menu

Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...

Starbucks CEO says a turnaround is underway, with no timeline on the table

"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...

Starbucks latest changes as CEO commits to 'restore confidence' in coffee business

Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...

1don MSN

Starbucks tested out ‘panic buttons’ in stores to protect baristas against loiterers

Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...

Starbucks CEO calls reversal of open-door policy 'practical," will close stores if needed

Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying ...

1don MSN

Starbucks' CEO is so psyched to bring back a coffee shop staple that he talked about it 3 times on one call

The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...

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