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Hailey Bieber, Rhode

Rhode Beauty: How Hailey Bieber earned her $1bn payday

Hailey Bieber bet on the power of community, not marketing, to build Rhode. Its $1bn exit last week is proof it worked, writes Viviane Paxinos

Quartz on MSN · 17d

Hailey Bieber beauty brand sells to e.l.f. for $1 billion

Hailey Bieber’s bank balance is about to get a lot larger.e.l.f. Beauty (ELF) announced an agreement to buy Hailey Bieber’s skincare line, rhode, for $1 billion. Company officials lauded the move, and shareholders sent the stock up 15% in morning trading.

Reuters on MSN · 18d

Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1 billion deal

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become hugely popular among Gen Z and millennials.

USA Today18d

Hailey Bieber’s Rhode brand sold to e.l.f. Beauty in $1 billion deal targeting Gen Z

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty ELF.N for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed ...

The Edge Singapore3d

Hailey Bieber’s ‘Glazed Donut’ is a US$1 billion treat for Elf

Celebrity beauty is back. Elf Beauty has agreed to buy Hailey Bieber’s Rhode, with its trademark look of glossy, dewy skin, ...

New York Post17d

Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1B deal

Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line ...

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