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Ford announces investment to bring affordable EVs to market

MarketWatch on MSN · 8h

Ford is readying a ‘compelling EV.’ Will that be enough for the stock?

Ford plans to offer a new four-door, midsize $30,000 electric pickup truck two years from now. The new EV is to be built on a new, universal EV platform, which Ford says is expected to reduce parts by 20% and assembly time by 15%.

Ford says it's investing $5 billion in EV production

Ford unveiled a new assembly line on Monday, which CEO Jim Farley called the most radical change at Ford "since the Model T."

USA Today · 1d

Ford announces investment to bring affordable EVs to market, and talks about a new truck

Ford announced the creation of a new production process and platform to help it bring its next EV to market in 2027.

Ford, Ram Trucks

Newsweek on MSN · 15h

Ford following Ram's lead for its future electric trucks

Ford's truck future may be electrified, but not all electric. Representatives for the Dearborn, Michigan-based automaker, including CEO Jim Farley, expressed interest in EREV, or Extended Range Electric Vehicle, technology at Ford 's "Model T moment" event in Louisville, Kentucky, yesterday.

Ford says it will roll out a cheaper electric pickup truck

Ford announced it will retool its Louisville Assembly Plant to focus on electric trucks. Its goal: to bring down prices for U.S. buyers and compete with Chinese EV makers on the global market.

WHAS11 on MSN · 46m

A $30,000 electric vehicle? Ford dealerships say it could be the turning point for demand

"If you can get into a new vehicle for $30,000, it's going to be a good price point," Shane Collins, general manager at Bill Collins Ford in Louisville, said.

Ford, Tesla and EV

Ford’s Secret Weapon to Beat Tesla Is a $30,000 EV Truck

Just as the American EV market braces for a brutal winter, Ford is making a shocking pivot. As federal tax credits disappear, the automaker is doubling down with a new strategy borrowed not from Silicon Valley,

Insider on MSN · 1d

Ford's CEO just threw down the gauntlet at BYD and Tesla with its own $30,000 EV truck

Ford CEO Jim Farley called out Chinese automaker BYD in his hyped announcement of a new midsize truck.

Ford’s New Truck Needs To Understand The EV Myths Permating Automaking

Ford promised their announcement of a new “universal” EV platform, along with a low-cost light pickup truck, would be another “Model T” moment in automaking history. Ford didn’t show us the truck, just teased various attributes,

1d

Ford’s $5 Billion Model T Moment Aims To Turn EV Operation Profitable

Calling it a "Model T moment" Ford Motor Co. announced a completely new vehicle platform and assembly process for a new, more ...

1don MSN

Ford hits the pedal on EV production with $2 billion overhaul of Kentucky plant

Ford said its combined investment of about $5 billion at the Kentucky assembly plant and Michigan battery plant is expected ...

4hon MSN

How will Ford reinvent EV manufacturing to compete with China?

Henry Ford did not invent the assembly line, but he certainly jump-started a manufacturing revolution by using it to build ...

4hon MSN

Ford’s $5 billion bet on the ‘Model T’ of EVs could cost the company ‘billions’ more if it fails, analysts warn—mounting losses from its Model E woes

Should the American auto brand fail to bring its lofty EV vision to life, “it could be terminal for the brand,” one analyst ...

5h

Ford Says It Will Deliver the Dream of Truly Modular Skateboard EVs

If Ford lives up it promise of making electric cars affordable and unique within the next few years, it'll be a welcome ...

6h

Ford Motor (F) Unveils Revolutionary Universal EV Platform And Production System

Ford Motor (F) recently announced a groundbreaking initiative: the introduction of its Ford Universal EV Platform and ...

10h

Headlines: Ford’s 2026 EV & The Return of Dial-Up

Jay, Allyson, and Chelsea run through the big news of the day—including Ford’s upcoming electric vehicle set to launch in ...

1don MSN

Ford invests $5B in Kentucky and Michigan plants for new 'affordable' electric pickup truck production

Ford's CEO says the auto maker's latest multi-billion dollar investment is moving "completely different than" Henry Ford's ...

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