Gen Z consumes more content than any other generation, according to recent research. The study of 2,000 nationally ...

As more Gen Zers enter the workforce, stark generational differences and expectations are evident. The clashes are most ...

It's clear that Gen Z has an influence on app consumption. Known as the "mobile-first generation," they make up about 40% of ...

Specifically, Generation Z is leading the charge in both consumption and spending. The comprehensive research conducted by ...

By crafting a branding strategy that will appeal to Zoomers, you’re setting up your brand for success as a new generation comes to the fore.

Here’s a roundup of numbers from the last week of HR news — including how many leaders have considered quitting over the ...

It's a victory he can thank, in part, Gen Z men for. Voting data from The Wall Street Journal indicates that Trump ...

A recent survey of hiring managers found about a quarter believe Gen Zers lack the ability to effectively interface with ...

Theories surrounding Gen-Z’s lack of enthusiasm and interest in watching sports vary. Emory’s study claims “poor interest in ...

The survey showed that 19% of 16 to 24-year-olds, “often” or “always” feel lonely — three times higher than the 65 to 74 age group, where the figure was only 6 percent. Just 14% of 16 to 24-year-olds ...

The younger age group defies one of the oldest rules in politics, that you become more conservative as you age.

For a generation that likes expressing their emotions, Gen Z keeps a lot bottled up inside. A whopping one in three Zoomers ...