But what color is indigo? Turns out, that's a big question. A mix of blue and purple — and affectionately known in the Livingetc office as 'blurple' — indigo sits on the color spectrum ...

What is the truest blue? Is it one of Mother Nature’s gifts, the majestic cerulean of a cloudless sky? Or the gleaming aqua ...

On the shelves of makeup counters and drugstores sits an array of foundations in various olive, ivory, and fair shades. But ...

People have been wearing blue jeans for centuries. Originally, the blue color came from a natural indigo dye. The dye was chosen for the way it interacted with cotton. When heated, most dyes ...

Kaji Kakuo is revolutionizing the 400-year-old tradition of Japanese indigo dyeing, breathing new life into the deep hue known as Japan blue. He shares his thoughts on innovating indigo.