Apple could easily turn its smartwatch into a proactive AI assistant that overshadows whatever Sam Altman and Jony Ive are cooking up.

After stumbling out of the starting gate in Big Tech’s pivotal race to capitalize on artificial intelligence, Apple will try ...

Apple’s forthcoming upgrades will solidify the company’s device leadership, but they arrive just as the tech industry ...

OpEd: It's not you, AI conversations are really hard right now By Phillip de Wet, ITWeb contributorJohannesburg, 09 Jun 2025ITWeb contributor Phillip de Wet. This time last year, Apple announced Apple ...

Apple will likely focus on the next iOS, which is rumored to have the most significant design change since the introduction of iOS 7.

Apple Intelligence flounders while rivals eat its lunch The Fruity Cargo Cult Apple is having a right old mess of it trying ...

A version of this article originally appeared in Quartz’s members-only Weekend Brief newsletter. Quartz members get access to ...

Pressure is on Apple to show it hasn't lost its magic despite broken promises to ramp up iPhones with generative artificial ...

Apple is preparing to debut its next major visual overhaul, and it’s called Liquid Glass. According to Bloomberg’s Mark ...