Kering said it appointed Pierpaolo Piccioli as the new creative director of Balenciaga as the French luxury group faces a slowdown in demand for high-end goods, coupled with its own turnaround challenges.

Balenciaga has named Pierpaolo Piccioli as its new creative director. Piccioli, who previously led Valentino, will oversee women’s wear, men’s wear, accessories, and couture for the brand. The appointment comes after Demna,

Balenciaga has found its new creative director, and it’s a familiar name. Pierpaolo Piccioli has been appointed to the position, replacing Demna, who announced in March that he’d be departing for fellow Kering brand Gucci.