Lamar Jackson trademarked the "Era 8" brand and Dale Earnhardt Jr.'s No. 8 branding cuts too close, Lamar says. Troy Aikman and his beer also targeted ...

Thursday evening, news broke that Lamar Jackson’s legal team had filed a Notice of Opposition to a Dale Earnhardt Jr. trademark. More specifically, it had to do with the number “8” (eight).

Dale Earnhardt Jr. once co-wrote a book titled "Driver #8," but another famous No. 8 — Baltimore Ravens quarterback Lamar Jackson — is challenging Earnhardt’s race team’s ability to ...

Last week, Dale Earnhardt Jr. was hit with a legal challenge from Baltimore Ravens star quarterback Lamar Jackson regarding a trademark on his styling of the No. 8 used on merchandise, but it ...

Dale Jr. wasn't too concerned when discovering which filing Jackson opposed. "When I learned about it, I thought for sure it was over the Bud 8," Earnhardt said.

Maybe Jackson's trademark is so all encompassing that it will stop Dale Earnhardt Jr. from using the number, though it seems odd since it's not like Junior hadn't already been using the No. 8 for ...

Ravens quarterback Lamar Jackson is in a trademark dispute with NASCAR star Dale Earnhardt Jr. over the right to use a stylized version of the No. 8.

NASCAR Hall of Famer Dale Earnhardt Jr.'s decision came two days after Baltimore Ravens quarterback Lamar Jackson filed an opposition claim with the U.S. Patent and Trademark Office.

Jackson, who wears No. 8 for the Ravens, argued that Earnhardt Jr.’s trademark application for a version of the number used prominently on his race cars conflicts with his own trademark rights.

CHARLOTTE, N.C. — A trademark dispute between NASCAR legend Dale Earnhardt Jr. and Baltimore Ravens quarterback Lamar Jackson appears to be resolved after the Hall of Fame racer announced plans ...

CHARLOTTE, N.C. — A trademark dispute between NASCAR legend Dale Earnhardt Jr. and Baltimore Ravens quarterback Lamar Jackson appears to be resolved after the Hall of Fame racer announced plans ...