When announcing the return of the newest Snack Wrap iterations, McDonald’s CEO Chris Kemczynski didn’t initially mention ...

McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

PEOPLE staffers had the chance to taste the beloved Snack Wrap a day before its official return to menus on Thursday, July 10 ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

The return of Snack Wraps at McDonald's has been a big win for the fast-food giant. Here's a look at the numbers.

McDonald's brought back the fan-favorite Snack Wrap on Thursday, July 10, at restaurants nationwide. First introduced in 2006 ...

The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...

The beloved chef and restaurateur helped the popular McDonald's meal make a triumphant return by remixing it at a ...

The return of the McDonald's Snack Wrap has spiced things up for the chain after it suffered a sharp sales decline as Americans cut back on restaurant spending. The snack wrap returned to US menus on ...