The new features will include more visible shortcuts to finding content and real-time recommendations that respond to viewers' moods and interests.

The company behind ChatGPT is making flashy new partnerships left and right, and the latest is an unholy union of two of tech ...

In addition, Netflix is partnering with OpenAI on a generative AI search tool that will allow users to ask Netflix for specific recommendations using conversational language. “This company has always ...

After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature ...

Netflix plans to roll out generative AI-powered ads by the end of 2025, with a full launch expected in 2026. Users will soon ...

The streaming service has announced plans to use generative AI to link interactive ads with appropriate shows on its ...

Live Updates Live Coverage Has Ended OpenAI's Bold Moves 1:20 pm by OpenAI announced it is buying Jony Ive’s AI devices ...