Cooper Flagg's $28M NIL earnings at Duke, led by New Balance and Fanatics deals, doubled his projected $13.8M NBA rookie ...

Circle, the official NIL collective of the Louisville Cardinals, will transform into a marketing agency in anticipation of ...

Kentucky basketball legend, John Wall opens up about the impact of NIL, why he’s glad he missed it, and how much he might’ve ...

In a recent sit-down with Bob Costas, longtime sports journalist Howard Bryant revealed that Flagg cleared over $28 million ...

On Wednesday, as he sat down with Sports Illustrated to discuss a recent collaboration with top moisturizer brand CeraVe, ...

Former UT player Zakai Zeigler challenged NCAA rules seeking compensation for his NIL amid the DOJ interest, hoping to secure ...

Duke’s standout freshman Cooper Flagg has raised eyebrows with the revelation of his massive $28 million NIL earnings.

Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes ...

Basketball analyst Aaron Torres believes the days of young college basketball stars jumping straight to the NBA could be over soon.

Elijah Jeudy, a defensive tackle at Nebraska, says NIL helps him provide for his family. But the changing landscape will see ...