The Paramount Global and Nielsen impasse enters its second month. Nielsen’s last agreement with Paramount expired at the end of September, and while the two parties continue to talk, five weeks ...

Nielsen's CEO feels that Paramount is asking for treatment that would favor one client over another. "We can not reset the value of our services to a fraction of their worth due to the ...

Advertisers who want to know how many people Nielsen counted watching “60 Minutes” or “Yellowstone” on TV networks owned by Paramount Global may have to work a little harder to understand ...

Paramount advertising president John Halley (Credit: TheWrap/Chris Smith/Getty Images) Paramount Global’s partnership with Nielsen, on hold since Oct. 1, challenges Nielsen’s ratings ...

NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge ...

That’s according to Nielsen’s media distributor Gauge report, which tracks how much time viewers spend watching TV across the ...

Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday ...

During the 2024-25 season, Nielsen’s biggest rival was VideoAmp. In early October, Paramount Global, the parent company of CBS, Paramount+, Pluto TV and a bullpen of cable networks, failed to ...

Netflix and Paramount were the biggest winners in TV viewership for the 2024-2025 season, so far, with Netflix dominating with 5 of the top 10 most-viewed shows.

Nielsen has reportedly signed a landmark multiyear agreement with the WNBA and NBA to provide official viewership measurement ...