Shaq is leading a new era for the Reebok brand that bet on him in the 1990s. His leadership is highlighted in the Netflix series "Power Moves with Shaquille O'Neal." ...

In a new television series, basketball legend Shaquille O’Neal takes center stage as he works to revive the Reebok brand ...

In October 2023, Shaquille O'Neal assumed the role of Reebok's President with an aim to lead the company in a new direction.

Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.

Boban Marjanovic shares that Shaquille O'Neal was an inspiration for him to pursue acting after a career in the NBA.

What to Know In 1992, Shaquille O'Neal became Reebok's first signature athlete with the iconic "Shaq Attaq" shoe. Allen Iverson's addition sent fans around the world to the brand.

Shaquille O'Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.

LOS ANGELES (AP) — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped ...

Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.