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Hailey Bieber’s Rhode Earned $20 Million in Media Exposure

Hailey Bieber’s Rhode Earned $20 Million in Media Exposure After E.l.f. Beauty Acquired the Brand for $1 Billion

The acquisition of Hailey Bieber’s brand, Rhode, by E.l.f. Beauty drove $20 million in media impact value for the brand within just 48 hours, according to a new report from Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print, online and social media to calculate return on investment.

People on MSN · 4d

Hailey Bieber Recalls 'Gut' Feeling About rhode's $1 Billion e.l.f Beauty Deal: 'They're It'

At the Business of Beauty Global Forum, the entrepreneur reflected on the new partnership and said that she sees rhode becoming a "legacy brand"

US Weekly on MSN · 4d

Hailey Bieber Shares How She Really Feels Selling Rhode Beauty Line for $1 Billion

Hailey Bieber shared her thoughts on Rhode's $1 billion sale to e.l.f. Beauty and her plans as Chief Creative Officer and Head of Innovation

Harris Dickinson’s Next Act? A Rhode Campaign

Our favorite father figure is back. Babygirl actor Harris Dickinson is officially the first man to be a Rhode ambassador.

Law Street Media3d

Beauty Belieber: elf Acquires rhode for $1B

As celebrity brands boom, Hailey Bieber’s rhode announced it will be acquired by e.l.f. Beauty for as much as $1 billion. The consideration consists of $800 million at closing in a mix of cash and ...

The Daily Pennsylvanian7d

Mariana Martinez | The Rhode to a billion-dollar price tag

Amid a volatile economic climate, Rhode — Hailey Bieber’s celebrity makeup line — has sold for $1 billion to e.l.f. Beauty .

This cream blush stick is our beauty editors' favourite and its new shade is the best yet

Our beauty team have differing skin types, tones and styles, but there's one beauty product we all love - a dreamy cream ...

6don MSN

“Babygirl ”Actor Harris Dickinson Gets Glazed Donut Skin in Hailey Bieber's New rhode Campaign

On June 9, Hailey Bieber 's beauty company, rhode, debuted a new campaign starring none other than Babygirl star Harris ...

Her Campus on MSN6d

Keep Your Cool: Rhode Just Announced The Product Of The Summer

Leave it to rhode to drop the product of the summer. On June 9, rhode announced the launch of their new Glazing Mist — a superfine spray that hydrates and refreshes skin for a glowy finish. And I ...

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