Hello Kitty may be Sanrio's most recognizable character, but is she still the fan-favorite or has that top spot gone to ...

Hello Kitty may be Sanrio's most recognizable character, but she is not the sole face of the kawaii brand and that is ...

Spy x Family joins forces with Sanrio for the cutest collaboration fans have ever seen, releasing adorable, must-have merch!

Sanrio opened up pre-orders for a new collection of goods that feature the butts of popular mascots like Pompompurin and ...

Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a modern makeover.

And now, despite her ageless appearance, she is 50 years old. Friday marks half a century since Japanese merchandising company Sanrio created the first iteration of Kitty White, or Hello Kitty ...

A new crossover merchandise lineup between Spy x Family and Sanrio characters will be available in Japan in August 2025.

Hello Kitty owner Sanrio Co. surpassed Japan’s biggest company Toyota Motor Corp. in stock turnover last month on the firm’s ...

Hello Kitty was created in 1974 by Sanrio, a Japanese entertainment company. Jill Koch, the senior vice president of marketing and brand management at Sanrio, appeared on Today on Thursday and ...

She’s one of Japan’s best-loved creations, adorning some 50,000 products sold across 130 countries and earning billions of dollars for parent company, Sanrio. But it’s important to note what ...