Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email ...

HubSpot’s June updates will help with smarter AI, cleaner data and more power across the platform. Here are the updates you need to know.

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether ...

We’ve updated this guide with information on frequency capping for brand awareness campaigns. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business ...