Explore how generative AI can transform your brand strategy with a scientific framework for success built on empirical ...

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The carrot and the stick may be two ways of motivating a donkey – but which will deliver the decarbonised mobility ...

Humanity is at a crossroads. AI is here, and is in our offices, schools and homes. How do we use it — without losing our own skills? GenAI is no longer knocking at the door: it’s sitting at our desks.

The reports of the truth’s death are an exaggeration. Rather, we’re witnessing the end of our current regime of truth. Ever since Plato’s allegory of the cave, the nature of truth has been a thorny ...

Even as talk of “gamification” has faded, games have become a defining force in culture. Why are we still treating them as child's play? If you’ve been going to digital conferences like NEXT for over ...

The certainties of the post-war economic and political order are now as historic as the World Wars themselves. How do we survive and thrive in a fragile now? The world seems unwilling to give us ...

While Star Trek gave us the illusion of talking computers that provide accurate answers, today’s LLMs are guessing machines that generate responses based on probability rather than factual accuracy.

People know what they want, and they want it now. The quick-fix economy is on the rise. Brands are vulnerable, but not helpless. The internet has given us both a plethora of options and access to ...

We’re thinking too small and too pessimistically about AI. It’s our next level of digital infrastructure and the NEXT24 speakers gave us a glimpse of the creativity that could unleash. If there was ...