Ahead of the 2025 Cannes Festival of Creativity this month, creative agencies in APAC share their top picks for standout work ...

Once overlooked by advertisers, Reddit is rapidly emerging as a powerful and authentic platform that's challenging brands to ...

OPINION: AI-generated answers are the new front door to your brand. The winners will be those who learn to show up, not just ...

AI may threaten your job and predict your death, but according to Gurdeep Puri, instead of panicking, it's time to embrace it ...

Meet the marketing leaders driving transformation, innovation, and impact across Asia-Pacific’s foremost brands.

Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional ...

Under Bell’s leadership, Cathay Pacific has not only strengthened its premium travel experience and cargo branding, but also deepened customer engagement, social impact and brand reputation. The past ...

As group CMO, Abdul Sani Abdul Murad is behind RHB Banking Group’s standout results and reputation, blending sharp strategy with creative firepower. 2024 was record-breaking for RHB. The bank hit its ...

Under Lex Bradshaw-Zanger’s leadership, L’Oréal’s global portfolio has flourished. The brand welcomed iconic brands like Aesop and 3CE into new Southeast Asian markets. Under his belt, innovative ...

Marketing a destination is no easy feat, what more for a small city-state destination like Singapore which faces tough competition from neighbours that house white-sand beaches and lush forests.