Swiss watchmaker Swatch is under fire in mainland China after a campaign image for its Swatch Essentials Collection sparked widespread condemnation on social media. The ad, featuring an Asian male ...

ColdplayGate had the internet talking—and brands joining in. Campaign asks the industry if this is bold marketing or just a tasteless grab for clicks? Where's the line now?

See why Watsons topped Malaysia’s favourite brands in 2025, surpassing Uniqlo and Apple through unmatched customer loyalty and a strong nationwide presence.

Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.

The region's leading media training event returns this May with a three-day programme in Bangkok, designed to shape the region’s next generation of media and communications leaders.

Through 2025, Netflix plans to double revenue from advertising on the back of an expanded ad-supported tier offering. The streaming giant’s revenue grew 16% to $10.2 billion in 2024, supported by ...

Accounting firm EY has released a film as part of its “Shape the future with confidence” platform to illustrate how the decisions made today will impact the next generation. Created by Graham Fink and ...

Stagwell has announced its intent to acquire ADK Global—an integrated advertising and marketing solutions firm and subsidiary of ADK Holdings Inc. Headquartered in Japan, ADK Global has offices in 10 ...

Suhaila Hobba is appointed as Publicis Groupe’s APAC global client partner – Transformation, where she will drive AI-led strategies to accelerate growth in the region.