Ad volumes for IPL 2025 decline by 1.1% compared to the previous year, according to TAM Sports advertising report for IPL 18.

While the IAB Tech Lab solution is meant to protect advertisers, DoubleVerify has detected numerous cases of deception and ...

In an attention-scarce world, design is no longer a luxury—it is the launchpad of your sales journey, says CreateBytes co-founder and CEO.

Not too long ago, marketing followed a fairly linear arc. You identified a need, crafted a message around it, and then placed it where your consumer was most likely to encounter it—on television, at ...

The OpenAI Ghibli trend was beautiful, fun, and viral. But it exposed cracks in our approach to AI in art, says Oktobuzz ...

Captiv8 will join forces with the group's Influential and Epsilon. Contact Customer Support at [email protected] ...

Our weekly roundup of the latest appointments and account wins news from Jack in the Box Worldwide, Boldfit, Wella ...

The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, ...

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, ...

In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost ...

Articles written by Hemal Majithia ...

Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.