It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.

In contrast to global trends, India’s print advertising has been exhibiting a resurgence. According to a TAM report, the ad ...

There exists a treasure chest—hidden in plain sight, not buried deep beneath the ground—waiting to be unlocked with the right ...

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.

To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.

In their latest campaign, boAt and Zepto bring a hilarious and relatable story to life, featuring Balraj, the 'nice guy' who invites the angriest people on the internet to his year-end party. While ...

The digital revolution has undeniably transformed how audiences consume entertainment, with over-the-top (OTT) platforms emerging as a dominant force. Yet, alongside this growth comes a shadow—the ...

Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their ...

Greenply's VP for marketing decodes holiday consumer mindsets, offering tips for crafting impactful brand messaging during ...

Our weekly roundup of the latest appointments and account wins from Redmatter, Confiance Communications, JioStar, Foundit, ...

As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking ...

The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to ...