Stratedgy's co-founder takes an overview of how various top brands in India went beyond the ordinary this year, combining elements of culture, innovation, and customer connections.

Our weekly roundup of the latest appointments and account wins from Redmatter, Confiance Communications, JioStar, Foundit, ...

Greenply's VP for marketing decodes holiday consumer mindsets, offering tips for crafting impactful brand messaging during ...

Its digital campaign urges women to reject societal 'adjustments' and prioritise comfort, starring Tejasswi Prakash for ...

The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to ...

Havas India appointed John Thangaraj as chief strategy officer of Havas Creative Network India. His remit included Havas ...

Articles written by Vikas Bansi ...

India’s over-the-counter (OTC) market has experienced a remarkable transformation in recent years, aligning with global ...

As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking ...

Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies ...

In their latest campaign, boAt and Zepto bring a hilarious and relatable story to life, featuring Balraj, the 'nice guy' who ...

The digital revolution has undeniably transformed how audiences consume entertainment, with over-the-top (OTT) platforms ...