Define, size and measure audiences so you can engage the right people in the right channels at the right time.

What matters most to Hispanic consumers? Collage Group’s latest Multicultural Passion Points study includes key insights into Hispanic consumers to enhance brand engagement and activation. View our ...

For this digitally native, purpose-led generation, a car isn’t a status symbol. It’s simply a tool to get where they need to go. In fact, 63% of Gen Z say cars are “just for getting them to where they ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Collage released research on Gen Alpha’s purchasing behavior, highlighting their digital fluency and emotional intelligence. CEO David Wellisch noted, “Winning with Gen Alpha requires more than ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more. Define, size and measure audiences so you can engage the right ...

Over half of Hispanic Americans celebrate Hispanic Heritage Month and want brands like yours to activate on this important commemoration. Keep reading to learn how consumers prepare and celebrate this ...

In the latest Cultural Fluency Makers episode, Jiaxi Zhu, Head of Analytics & Insights for SMBs at Google, shares invaluable insights on moving beyond averages to embrace “microcultures” and ...

Do you know the brands who are most effective at resonating with Hispanic consumers and the tactics they’ve used to achieve that success? Explore how these trailblazers leverage a deep comprehension ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Economists and analysts have long been saying that higher consumer prices from tariffs will make consumers less likely to buy things. But what if the impact isn’t as profound on the consumer level?