The average email open rate last year across 19 industries was 17%, according to recent research from Campaign Monitor. The report was based on an analysis of billions of emails sent via the Campaign ...

Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2. The report was based on data from a survey conducted in December 2016 of ...

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...

Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that ...

This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

Learn how data-driven marketing transforms campaigns through personalization, real-time insights, and better ROI. A practical ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

Marketing Management - Creative professionals say they expect demand for video production, motion graphics, and creative ...

Marketing Strategy - Which high-growth, dynamic industries could transform the business landscape in the coming years?

If you're reacting late to buyer signals, you may lose the customer along their journey. Start responding in real-time with ...

This infographic explores why storytelling matters, the elements of a great story, seven steps to becoming a great ...

Explore how brands use scarcity, exclusivity, and social sharing to design must-attend experiences and events that tap into ...