WPP has appointed former Microsoft UK CEO Cindy Rose as its new CEO. She will step into the position from 1 September, taking ...

Reusable water bottle and social impact brand Ocean Bottle has unveiled a new identity as it steps into its next stage of ...

As TikTok faces its own evolution, global head of business marketing Sofia Hernandez explains how the platform is ...

Without full-funnel attribution, spending decisions are often based on what’s easy to measure rather than what’s actually ...

Emotion and vulnerability are celebrated in advertising, but often lacking in leadership. It’s a double standard marketers ...

Research from the IPA and Financial Times ranks trust as second most powerful metric behind product and service quality.

In posts now found to be “misleading”, Lipton Ice Tea told consumers it was discontinuing its peach flavour as an early April ...

Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Jaclyn Beavis is now marketing director for mobile and broadband business Sky Connectivity, while Steff Bryant is named ...

Origin is opening access to advertisers interested in measuring deduplicated cross-media reach and frequency across linear TV ...

New Women’s Sport Trust data reveals 9.96 million consumers are more likely to purchase from women’s sport sponsors, up 2% ...