Tata Trusts’ 'MaheeneKoSehatSeJodo' campaign uses music and everyday moments to normalise period conversations and link menstruation to health, not shame.

Experts speak on how brand tonality is shifting from authoritative to chattier and more relatable on social media. What’s ...

Meta’s latest update gives advertisers more control by allowing them to edit key parts of copied ads, like titles, links, and ...

The integration allows viewers to select and highlight a specific part of a paused video, initiating a visual search via ...

The new format minimises the main video playback window and displays the advertisement in a separate frame within the video player.

Gaurav Gupta on how a re-release became a cinematic moment that needed no campaign, just the right film, at the right time, ...

Joy Personal Care’s IPL play with KKR is more than a sponsorship; it’s a bold push into men’s skincare, a smart blend of ...

According to the report, nearly 50% of 14,591 surveyed consumers made a cross-border purchase recently, with 71% open to new ...