Tata Trusts’ 'MaheeneKoSehatSeJodo' campaign uses music and everyday moments to normalise period conversations and link menstruation to health, not shame.

Experts speak on how brand tonality is shifting from authoritative to chattier and more relatable on social media. What’s ...

Meta’s latest update gives advertisers more control by allowing them to edit key parts of copied ads, like titles, links, and ...

The integration allows viewers to select and highlight a specific part of a paused video, initiating a visual search via ...

The new format minimises the main video playback window and displays the advertisement in a separate frame within the video player.

Gaurav Gupta on how a re-release became a cinematic moment that needed no campaign, just the right film, at the right time, ...

Joy Personal Care’s IPL play with KKR is more than a sponsorship; it’s a bold push into men’s skincare, a smart blend of ...

According to the report, nearly 50% of 14,591 surveyed consumers made a cross-border purchase recently, with 71% open to new ...

The new stripped down chip is expected to be priced between $6,500 and $8,000, significantly lower than its restricted H20 ...

Users will still be able to access their existing encrypted messages but will not be able to send new ones during the pause.

As global mental health campaigns embrace emotional clarity and discomfort, can Indian advertising move beyond polished stories to truly connect?

GainTailwind Consulting's Rachita Vaid on how a dismissive question, "Why should I pay for you to get intelligent?" signalled ...