Research by NYU Stern’s Center for Sustainable Business and PwC highlights the differences between messages that connect with customers and those that miss.

The last few years have brought real change. Balance sheets today have significantly more nontangible assets—intellectual property and digital capability, for example—than ever before. And a series of ...

In 2021, PwC launched its first study into the role of the chief data officer (CDO)—a position we defined based on seniority, role in the organization, and scope of work, rather than just job title.

Working closely with the human capital director, he set about developing a “market shaper” culture—an organization perceived as driving the evolution of the sector—to stimulate more innovation and ...

A version of this article appeared in the Summer 2021 issue of strategy+business. In the blink of an eye, COVID-19 disrupted the business environment and illuminated a profound, sometimes overlooked ...

A version of this article appeared in the Summer 2021 issue of strategy+business. Kristian Ebbesen Fjelde and his team knew that the executive committee meeting scheduled in mid-2019 to discuss the ...

Is this narrative true? Given the high rate and frequency of change failure in organizations, can all of it be blamed on lazy managers freezing up their organizations? My latest research suggests ...

A version of this article appeared in the Autumn 2020 issue of strategy+business. Senior executives, accustomed to annual performance reviews and 360-degree assessments, can be quick to acknowledge ...

It was Confucius who said that “life is really simple, but we insist on making it complicated.” I’m going to explain why achieving simplicity matters, and how organizing strategy around the number six ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. If you have bought clothing or other ...

A version of this article appeared in the Summer 2020 issue of strategy+business. Uncertainty is like the weather. It’s always there, part of the atmosphere, and a condition over which individuals and ...

A version of this article appeared in the Spring 2020 issue of strategy+business. Close to US$3.8 trillion is expected to be invested by businesses in digital transformations in 2019, up 3.2 percent ...