A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol.

Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to ...

Starbucks is launching four new Frappuccinos this July. The “Strato” name refers to the drinks’ layered build, featuring ...

Starbucks is eliminating one of its most generous loyalty program benefits as part of CEO Brian Niccol's broader strategy to ...

Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to boost profits.

Now, there's another new update—but fans aren't too happy about it. Beginning June 24, the Seattle-based coffee giant is ...

Starbucks CEO Brian Niccol says he wants to add an "aperitivo" menu — late afternoon bites. I decided to piece together an afternoon snack based on Starbucks' current menu. Not bad! Sitting with ...

Exclusive data on Starbucks collected by TD Cowen “suggests deteriorating value perceptions and narrowing quality perceptions ...

Under new CEO Brian Niccol, Starbucks is implementing its “Back to Starbucks” plan, slashing 30% of its menu, enhancing service speed, and reintroducing community coffeehouse vibes with ...

Starbucks generated modest, single-digit growth last quarter. CEO Brian Niccol is bullish on the company's future and sees a lot of potential for further improvement. However, its numbers don't ...

Jolt of energy. Since taking over as Starbucks' CEO in September, former Chipotle boss Brian Niccol has been executing a turnaround plan for the once-beloved coffee chain. He cut menu items by 30% ...