Sting Energy, a PepsiCo electrifying energy drink, has officially entered the fast-paced world of Formula 1 as its Official Energy Drink Partner. This ...

Songkran, Thailand’s traditional New Year, is a time for water fights, family reunions and road trips as Bangkok empties out, ...

Sting Energy becomes Formula 1's official energy drink partner after a viral sound moment gets fans and F1 legends buzzing. Here's how it all unfolded.

World-rRenowned DJ and Producer, Armin van Buuren discovers The Sound of Sting, joined by Bollywood Powerhouse Ranveer Singh, ...

In addition to expanding fan-facing efforts, PepsiCo will also support the future of the sport through a new partnership with ...

PepsiCo Foods Canada intends to capitalize on the sport's growing popularity in the country to reach Gen Z and millennials.

Under the terms of the agreement, Gatorade will also take title rights for F1's sprint race format - a Liberty-era invention itself - while other major consumer names now on board include Disney, Lego ...

PepsiCo will partner with Formula 1 from 2025, making Sting Energy, Gatorade, and Doritos official sponsors in a global multi ...

Daniel Ricciardo can be seen again on the social media of Formula 1, starring in a campaign video for the collaboration with PepsiCo.

From trackside branding to flavor-fueled fan activations, the beverage giant is doubling down on high-octane engagement – and ...

PepsiCo has signed a multi-year global partnership with Formula 1 (F1), set to begin in 2025, bringing three of its flagship ...

Sting Energy®, a PepsiCo electrifying energy drink, has officially entered the fast-paced world of Formula 1® as its Official ...