A video showing Sydney Sweeney in tears has been circulating in the wake of the controversy surrounding American Eagle‘s ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent ...

Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks ...

Actress Sydney Sweeney is coming under fire for having "fake melons" as she poses by the pool in a tropical bikini!

In the recent viral debate surrounding American Eagle’s “great jeans” ad campaign with Sydney Sweeney, which used a double ...

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 ...

Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according to the poll.

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

The star's American Eagle denim campaign has turned into an era-defining moment of discourse. What does it say about what our favorite stars can get away with it in Trump's America?

Healthcare marketers should keep a close eye on and learn from campaigns like American Eagle’s – and then decide whether the edginess of an ad is worth the effort.

Sydney Sweeney has admitted she had "no idea what she was signing up for" now that she's reached a level of fame where she seemingly creates a new ...