A new poll gets to the heart of the outrage surrounding the Sydney Sweeney American Eagle ad. According to a recent Economist/YouGov poll, only 12 percent of […] ...

American Eagle’s viral Sydney Sweeney jeans ad is alienating the very shoppers it aimed to win over. A Generation Lab poll of ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

A video showing Sydney Sweeney in tears has been circulating in the wake of the controversy surrounding American Eagle‘s ...

Some fads end slowly, taking up to a generation to wane. Others are like lightning, bursting on the scene unexpectedly, ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent ...

Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks following its release.

Actress Sydney Sweeney is coming under fire for having "fake melons" as she poses by the pool in a tropical bikini!

In the recent viral debate surrounding American Eagle’s “great jeans” ad campaign with Sydney Sweeney, which used a double ...

The Sydney Sweeney ad brought back an age-old debate about whether success is based on business outcomes, brand sentiment, or ...

There’s a stark partisan divide in how young people are reacting to American Eagle’s viral jeans ad featuring actress Sydney Sweeney. The big picture: The ad has sparked debates over “wokeness,” ...

Sydney Sweeney’s controversial ‘Great Jeans’ advertising campaign led to a bump in American Eagles stock and a rise in website traffic, but it has had a negligible impact on demand for the company’s ...