A Georgia-based pastor who has led the consumer boycott of Target after the retailer rolled back its DEI policies is now coming for Dollar General. The retailer, like Target, recently retreated from its policies that supported diversity,

Pastor Jamal-Harrison Bryant, who led a Target boycott for retreating on its DEI initiatives, is calling for an electronic protest of Dollar General.

Target’s troubles are mounting. The retail giant said a laundry list of problems dragged down its quarterly sales, including a boycott by shoppers who disagreed with its decision this year to end some diversity programs.