Target has reduced its full-year sales forecast, with its CEO signaling price rises over tariffs have not been ruled out and blaming declining sales in part on backlash to rolling back diversity, equity and inclusion (DEI) efforts.

Target’s troubles are mounting. The retail giant said a laundry list of problems dragged down its quarterly sales, including a boycott by shoppers who disagreed with its decision this year to end some diversity programs.

The retailer announced earlier this year it would phase out long-term diversity, equity and inclusion goals after a conservative-led backlash.