Netflix is set to double its advertising revenue this year, while also integrating interactive ads into its content. The company is also exploring the potential of AI in content creation.

The Netflix streaming service has admitted to using artifical intelligence for the first time in order to scale up the look ...

By Michaela Towfighi To make a building collapse in Buenos Aires, Netflix creators turned to generative artificial ...

Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the ...

Whether welcomed or not, the AI wave has officially hit Hollywood, and Netflix is choosing to ride the wave rather than ...

When Netflix debuted its video streaming service back in 2011, it seemed like it would usher in the end of the television ...

Netflix co-CEO Ted Sarandos revealed that the streamer has used generative AI while making movies and TV shows. That could ...

Netflix co-CEO Ted Sarandos. Photo by David Benito/FilmMagic. Netflix co-CEO Greg Peters also mentioned on the call that ...

Nearly half of all new Netflix subscribers now choose the ad-supported tier, revealing that consumers have become ...

Surprisingly, Sarandos said the company already did it, on an Argentinian sci-fi show called El Eternauta, a graphic-novel ...

The video streamer used AI tools to show the collapse of a building in the Argentinian show The Eternaut. The sequence was ...

Netflix has used artificial intelligence (AI) in one of its TV shows for the first time. Netflix Co-CEO Ted Sarandos, ...