Dubbed the “Alter Ego Highlight MC,” the line comes ... Naturally, companies like Under Armour respond by making cleats that allow us to channel our inner heroes/spirit guides on the field.

Under Armour will debut the new Spine Highlight Cleat tonight at the 2012 MLB All Star Game, a unique baseball offering that utilizes both a high-top Compfit upper and a cleated Spine sole unit.

That is why Under Armour added a peeled-back metal foil and purple flame on the upper, as well as a unique solar chrome plate. And of course, the Blur cleats unique build and flexible design helps ...

Throughout the month of October, Under Armour's NFL athletes will be taking the field in custom "Power in Pink" football cleats. The lineup includes Cam Newton's upcoming UA Cam Highlight ...

Harper has kept fans on their toes by debuting several player-exclusive colorways that highlight ... with Under Armour and the top sports card grader PSA. These one-of-a-kind cleats are engineered ...

To celebrate MLB Opening Day, Under Armour has designed a custom-designed pair of "Phantastic" cleats for Harper, paying homage to his love for the legendary Phillie Phanatic. The colorway ...

On Monday, Harper unveiled his new Gem Mint Harper 9 cleats, a collaboration between the Phillies first baseman, Under Armour and the Professional Sports Authenticator (PSA) card grading company.