News

Reddit launched AI-driven advertising tools called "Reddit Insights" and "Conversation Summary Add-ons" to help brands tap ...
WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...
Mark Read’s exit has created a leadership vacuum. Who will fix WPP now? Experts discuss whether the next CEO can drive bold ...
WPP Media, the rebranded media arm of the world’s largest advertising and media business, has undergone seismic change in the first six months of 2025. Global agency CEOs are no more, the Group M ...
Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping ...
Brands will be able to add an image or text prompt about what they're selling, and TikTok's AI tools will generate a ...
The partnership will also provide access to an AI dubbing and translation tool, enabling content to be adapted into over 15 ...
Not so long ago the world's companies, including agencies and ad holding groups, were falling over themselves to boast of their DEI (diversity, equity and inclusion) credentials. Then a nasty orange ...
WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...
The company said two new AI-powered features will let marketers identify trends and integrate user comments into advertisements ...
In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access to more than 80% of U.S. connected-TV households. The new offering is ...
If Garrett is to take control, media and creative might finally be forced to play nice - or at least share office snacks.