Retail Media Hub - ExchangeWire.com
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ExchangeWire: Data-Driven Advertising and Marketing Technology
Programmatic DOOH: a dynamic, efficient and data-led opportunity for brand and performance marketers. In this DeepDive, in association with JCDecaux, we hear about the power of programmatic DOOH from eight top brands, learning how to harness it for maximum impact. The programmatic DOOH (pDOOH) landscape has seen significant growth, offering a ...
Predictions 2022: The Environmental Impact of Digital Advertising
Jan 21, 2022 · In the fifteenth article in ExchangeWire's 2022 Predictions Series, experts assess the current impact that digital advertising is having on the environment, and how the industry will respond to this issue in the year ahead.. 2022 will see more agencies take steps to reduce their emissions. Advertisers are already starting to look at the environmental impact of their ads.
Retail Media Around the Globe - ExchangeWire.com
May 4, 2022 · In APAC’s largest market, China, retail media spend is projected to reach USD$55.6bn (£43.9bn), representing an astonishing 40.7% of all digital ad spend within the country. Comparatively, retail media spend in the US is predicted to amount to USD$35.96bn, representing 14.5% of total digital ad sales, suggesting there is plenty of room for ...
As we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
Retail Media: The What & The Why - ExchangeWire.com
Mar 7, 2022 · Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also sold. This typically comprises retailer websites and apps, or online marketplaces, though can ...
Reports - ExchangeWire.com
ExchangeWire Industry Review 2024: An Era-Defining Year. 10 months ago Industry Reviews. ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem. In ExchangeWire’s Industry Review 2024, a range of industry-leading agencies, publishers, and ...
The Present and the Future of Audience Addressability
Feb 18, 2021 · As addressability is the lynchpin behind producing efficient, tailored, optimised ad campaigns, it’s imperative that advertisers and publishers across the industry find effective ways to build and utilise addressable audiences. PubMatic has produced this Deep Dive special in partnership with ExchangeWire.
An In-Depth Look at In-Game Mobile Advertising - ExchangeWire
Aug 3, 2021 · According to App Annie’s 2021 State of Mobile Report, mobile gaming grew 20% year over year in 2020 in both users and total consumer spend.But that jump has not yet translated to an increase in mobile marketers’ media spend for 2021. PubMatic have produced this Deep Dive Special in partnership with ExchangeWire. PubMatic, Inc. delivers superior revenue to publishers by being a sell-side ...
Smart AdServer Rebrands as Equativ - ExchangeWire.com
Today (June 8th 2022), global ad tech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ.This follows the company’s acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ brand.. Equativ will capitalise on this unified expertise to fulfil the promise of advertising technology; offering a comprehensive ...